The list of legends that are deciding to enter the cannabis world and create their own brand to share with people grows by the day, no pun intended.
However, what doesn’t come around very often is the way in which Carlos Santana has decided to run his business and direct his profits.
The names origins
The name of the brand Mirayo, derived from the Spanish words mi rayo (my ray). Serves to honor the ten-time Grammy award-winning artist’s Mexican heritage while inspiring consumers to follow the light they have inside themselves.
The weed is also grown by the light of the sun playing a part in its name.
The brand ethos
The brand of premium cannabis products designed to enhance the healing and spiritual well-being of its consumers. While also giving back to the community in which Carlos chooses to support.
He hopes the brand will help people find peace in a chaotic world stating:
“I want to be able to create a brand that gives you detachment,” he said. “Detachment means you don’t give a crap or you don’t give an ‘f’. It means you care, but emotionally, you’re not invested in bringing you down.”
The profit
The profits of the business are being given back to the native Indian tribes to help with education.
In an interview with High times, Santana said: “My goal is to share the financial proceeds of all this with American Indian reservations— Navajo, Apache, and Hopi, everyone—to help children all over the world. But specifically, I would like to pledge the majority, if not all of it, to American Indians to help education,”
He went on to say “Hopefully, we can invite sisters and brothers to become lawyers. Which will be the new warriors of today, scouts to protect the rights that the White man don’t abide by. So for me, it’s just utilizing this energy for the highest good of my sisters and brothers.”
