Hace solo unos días, Jay Z, el famoso rapero y magnate de los negocios, lanzó su propia marca de cannabis llamada Monogram.
A high-end cannabis brand has joined forces with Jay Z, a brand called Caliva
a California based, with 600+ employees and one of the top brands in California to date.
Also the holder of the number one cannabis strain in California in 2019.
They are a reputable brand who intend on bringing out other cannabis lines with other well known artists.
Caliva is looking to partner with someone like Jay Z so they can reach more people as they believe people are looking for a plant-based solution to their health problems.
Monogram products range from $40US to $70US
The Brand has a focus on cigars and pre rolled joints.
They also have a range of flowers sold in rather cool jars.
The website alone is a dark cool experience leaving you with the urge to hunt down a dispensary.
The below picture gives you an idea of the luxury feel they are going for.
First grown in small batches to maintain control and quality, each nug is then hand-picked by MONOGRAM experts to ensure a premium experience from grow to smoke. Not too heavy.
Not too light. Hits just right. Our 4g jar offers cannabis perfected.
Jay Z has sung about it, smoked it, and now he’s selling it – he wants to refine the industry and redefine growth with a better quality trusted, and consistent brand.
Standing out in a saturated market
What they plan to do to make themselves different in a very competitive market,
The plan is to have a trusted consistent brand and introduce other music artists.
Creating a line of products that caters to one of the biggest cannabis markets in the world (California)
This is not an easy task as the black market is a strong competitor,
And getting recognized by providing good products is not easy in what was the birthplace of legal medical weed back in 1996.