{"id":2321,"date":"2021-05-31T07:17:30","date_gmt":"2021-05-31T07:17:30","guid":{"rendered":"http:\/\/cannadaily.news\/?p=2321"},"modified":"2021-06-04T14:24:15","modified_gmt":"2021-06-04T14:24:15","slug":"marlboro-producer-philip-morris-thinks-about-entering-the-cannabis-industry","status":"publish","type":"post","link":"https:\/\/cannadaily.news\/fr\/marlboro-producer-philip-morris-thinks-about-entering-the-cannabis-industry\/","title":{"rendered":"Le producteur de Marlboro, Philip Morris, envisage d'entrer dans l'industrie du cannabis."},"content":{"rendered":"<h2><strong>Apr\u00e8s s'\u00eatre \u00e9loign\u00e9 du cannabis, le fabricant de Marlboro Philip Morris International Inc. commence \u00e0 se pencher de plus pr\u00e8s sur le march\u00e9 \u00e0 succ\u00e8s du cannabis.<\/strong><\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 \u00e9value actuellement les facteurs tels que la toxicit\u00e9 du cannabis, son efficacit\u00e9 et les diff\u00e9rences entre les choix pharmaceutiques et les choix des consommateurs, a d\u00e9clar\u00e9 mardi le PDG Andre Calantzopoulos \u00e0 Bloomberg News.<\/p>\n\n\n\n<p>\"Nous faisons tout ce travail, et un jour, nous d\u00e9ciderons du chemin \u00e0 suivre\", a-t-il d\u00e9clar\u00e9 dans une interview. \"Mais notre priorit\u00e9 est ce que nous faisons avec nos produits sans fum\u00e9e, et c'est dans cette approche que je souhaite d\u00e9velopper le cannabis.\"<\/p>\n\n\n\n<h2><strong>D'autres fabricants de cigarettes ont d\u00e9j\u00e0 rejoint l'industrie du cannabis.<\/strong><\/h2>\n\n\n\n<p>En 2018, Altria Group Inc., qui vend les Marlboros aux \u00c9tats-Unis, a annonc\u00e9 un investissement dans l\u2019industrie du cannabis canadien. Plus t\u00f4t cette ann\u00e9e, la British American Tobacco Plc a investi dans l\u2019entreprise Organigram Holdings Inc.<\/p>\n\n\n\n<p>Il y a cinq ans, Philip Morris avait investi dans une soci\u00e9t\u00e9 isra\u00e9lienne de cannabis m\u00e9dical appel\u00e9e Syqe Medical. Cependant, l'accord n'\u00e9tait pas directement li\u00e9 au cannabis. L'id\u00e9e \u00e9tait d'obtenir des droits mondiaux exclusifs sur la technologie de dosage de haute pr\u00e9cision pour les produits du tabac sans fum\u00e9e, a d\u00e9clar\u00e9 le porte-parole de Philip Morris, Corey Henry.<\/p>\n\n\n\n<p>Dans le cas o\u00f9 Philip Morris investirait dans l\u2019industrie du cannabis, l'entreprise s\u2019alignera sur sa strat\u00e9gie \u00ab Beyond Nicotine \u00bb, qui d\u00e9veloppe actuellement des produits \u00e0 risque r\u00e9duit en ajoutant des plantes comme le clou de girofle, l'anis \u00e9toil\u00e9 ou la camomille. L'entreprise souhaite p\u00e9n\u00e9trer le march\u00e9 du bien-\u00eatre en proposant des produits qui aident \u00e0 lutter contre les troubles du sommeil et l'anxi\u00e9t\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>After stepping away from cannabis, Marlboro maker Philip Morris International Inc. is starting to take a closer look at the trendy market. The company&#8230;<\/p>","protected":false},"author":1,"featured_media":2322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[],"gutentor_comment":4,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marlboro Producer Philip Morris Thinks About Entering The Cannabis Industry. - CannaDaily<\/title>\n<meta name=\"description\" content=\"After stepping away from cannabis, Marlboro maker Philip Morris International Inc. is starting to take a closer look at the trendy market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cannadaily.news\/fr\/marlboro-producer-philip-morris-thinks-about-entering-the-cannabis-industry\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marlboro Producer Philip Morris Thinks About Entering The Cannabis Industry. - 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