{"id":2086,"date":"2021-04-10T09:00:00","date_gmt":"2021-04-10T09:00:00","guid":{"rendered":"http:\/\/cannadaily.news\/?p=2086"},"modified":"2021-04-07T08:31:45","modified_gmt":"2021-04-07T08:31:45","slug":"american-celebrities-invest-in-the-cannabis-industry","status":"publish","type":"post","link":"https:\/\/cannadaily.news\/fr\/american-celebrities-invest-in-the-cannabis-industry\/","title":{"rendered":"Les c\u00e9l\u00e9brit\u00e9s am\u00e9ricaines investissent dans l\u2019industrie du cannabis"},"content":{"rendered":"<p>Suivant l'exemple d'autres c\u00e9l\u00e9brit\u00e9s aux \u00c9tats-Unis, le rappeur Jay-Z a lanc\u00e9 sa marque de cannabis appel\u00e9e Monogram. La marque joue la carte du cannabis de luxe en proposant des articles allant de 40 \u00e0 70 dollars. Les produits sont pr\u00e9sent\u00e9s comme des pierres pr\u00e9cieuses sur fond noir avec des jeux de lumi\u00e8re et un design \u00e9pur\u00e9.\u00a0<\/p>\n\n\n\n<p>D\u2019autres influenceurs sont invit\u00e9s \u00e0 promouvoir leurs lignes de produits chez Monogram. Des rumeurs courent entre autres sur le d\u00e9veloppement de la marque de la chanteuse Alicia Keys.&nbsp;<\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 The Parent Company (TPCO) poss\u00e9dant la marque Monogram et dont Jay-Z est le \u201cChief Visionary Officer\u201d est leader sur le march\u00e9 californien. L\u2019entreprise g\u00e9n\u00e8re pas moins de 185 millions de chiffre d\u2019affaires. Parmi ces investisseurs, le leader du cannabis compte un autre g\u00e9ant de la musique : la chanteuse Rihanna.<\/p>\n\n\n\n<p>L\u2019ancien footballeur David Beckham, via sa soci\u00e9t\u00e9 londonienne DB Ventures, a notamment investi dans l\u2019entreprise Cellular Goods qui se sp\u00e9cialise dans les soins dermatologiques \u00e0 base de chanvre. Un bel investissement lorsque l\u2019on consid\u00e8re que l\u2019action a bondi de 310% le jour de son entr\u00e9e en Bourse.<\/p>\n\n\n\n<p>Dans l\u2019industrie du cannabis on trouve \u00e9galement l'animatrice de t\u00e9l\u00e9vision am\u00e9ricaine Martha Stewart qui a fond\u00e9 une gamme alimentaire pour animaux \u00e0 base de CBD avec le producteur canadien Canopy Growth.<\/p>\n\n\n\n<p>Le march\u00e9 du cannabis est en effet tr\u00e8s prometteur. Selon une \u00e9tude de New Frontier Data, il devrait cro\u00eetre de 21% par an aux Etats-Unis dans les quatre ann\u00e9es \u00e0 venir. \"On estime que le march\u00e9 mondial du cannabis p\u00e8se 200 milliards de dollars, dont 25 \u00e0 30 milliards vendus dans la sph\u00e8re l\u00e9gale. Ce dernier chiffre va atteindre 65 milliards d'ici \u00e0 2025\", assure Mitch Baruchowitz, un des associ\u00e9s du Cannabis Private Equity Fund.<\/p>","protected":false},"excerpt":{"rendered":"<p>Following the lead of other celebrities in the United States, the rapper Jay-Z launched his cannabis brand called Monogram. The brand markets itself as&#8230;<\/p>","protected":false},"author":1,"featured_media":2087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[],"gutentor_comment":1,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>American celebrities invest in the cannabis industry - CannaDaily<\/title>\n<meta name=\"description\" content=\"Following the lead of other celebrities in the United States, the rapper Jay-Z launched his cannabis brand called Monogram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cannadaily.news\/fr\/american-celebrities-invest-in-the-cannabis-industry\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American celebrities invest in the cannabis industry - 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